Chief Marketing Officer Conference Report - Making the Shift from Tactical to Visionary Marketer

James Aitchison

This report from the second Chief Marketing Officer Conference in Zürich leads with coverage of Prophet's Scott Davis and his 5-point manifesto for marketers moving from tactitians to 'visionary marketers', as detailed in his book "The Shift".

Chief Marketing Officer Conference Report Making the Shift from Tactical to Visionary Marketer

James AitchisonWarc

It’s indicative of marketing’s rise up the corporate food chain that the Chief Marketing Officer Conference, first held in Switzerland last...

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