Chief Marketing Officer Conference Report - Making the Shift from Tactical to Visionary Marketer

This report from the second Chief Marketing Officer Conference in Zürich leads with coverage of Prophet's Scott Davis and his 5-point manifesto for marketers moving from tactitians to 'visionary marketers', as detailed in his book "The Shift".

Chief Marketing Officer Conference Report Making the Shift from Tactical to Visionary Marketer

James AitchisonWarc

It’s indicative of marketing’s rise up the corporate food chain that the Chief Marketing Officer Conference, first held in Switzerland last October, recently returned for a second year. Under the auspices of the Swiss Association of MBAs and the sponsorship of Prophet, the brand strategy consultancy, some 120 senior marketers once again gathered at the Gottlieb Duttweiler Institute just south of Zürich. The significance wasn’t lost on Martin Roll, conference chairman, consultant and author of the award-winning Asian Brand Strategy....

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