Chicken Tonight's Sizzle & Stir: The golden turkey

1998-9 campaign to revitalise Chicken Tonight with launch of a new version. CT, launched in 1993, had declined from top to third position, was seen as bland.
Agency: J Walter ThompsonAuthors: Eleni Papadakis

Chicken Tonight's Sizzle & Stir

The Golden Turkey

INTRODUCTION

Campaign let this ad slip through the turkey net when it first aired, but weve caught it this time. Using a footie star isnt enough...