A campaign by Chick-Fil-A, a fast-food company in the USA, retained sales figures by reminding customers that its restaurants were open despite the pandemic.
Campaign details
Brand: Chick-fil-A
Brand owner: Chick-fil-A
Entrant company: McCann New York
Media: Starcom, New York
Market: United States
Sector: Restaurants & takeaways
Media channels: Sales promotion, Television
Budget: 10 - 20 million
Campaign video
