Chick-Fil-A: We are open

A campaign by Chick-Fil-A, a fast-food company in the USA, retained sales figures by reminding customers that its restaurants were open despite the pandemic.

Campaign details

Brand: Chick-fil-ABrand owner: Chick-fil-AEntrant company: McCann New YorkMedia: Starcom, New YorkMarket: United StatesSector: Restaurants & takeawaysMedia channels: Sales promotion, TelevisionBudget: 10 - 20 million

Executive summary

Chick-fil-A...

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