Chick-Fil-A: The brake room

Chick-fil-A, a fast-food brand, dedicated a first-of-its-kind rest station called The Brake Room to food delivery workers in New York City to enhance their wellbeing, inspire delivery apps to enact long-term change aimed at improving work conditions, build reach, ignite awareness, and increase perception and social sentiment.

Campaign details

Title: The Brake RoomBrand: Chick-Fil-AProduct: Chick-Fil-AIdea: McCannCountry: United States

Duration of CampaignLocation/RegionGenderTarget audienceSocio-economic LevelBudget
3 months or lessNorth AmericaNon-specificOtherLow$1 Million

Why is this work relevant for Creative Effectiveness?

This campaign focused on taking action to demonstrate Chick-fil-A's commitment to caring for others and making a positive impact in an underserved community, recognizing the vital role of delivery workers in connecting the brand with delivery guests daily.

The Brake Room directed attention to delivery workers, making them feel valued...

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