Chevron Corporation: Talking Cars campaign

In 1995, the Chevron Corp. launched a $35 million advertising campaign to introduce its line of Techron gasolines.

Chevron Corporation: Talking Cars campaign

Rebecca Stanfel

Overview

In 1995, the Chevron Corp. launched a $35 million advertising campaign to introduce its line of Techron gasolines. Techron was a detergent additive formulated to prevent engine deposits...