Chevrolet: Lost Roads

Chevrolet, a car manufacturer, collaborated with a filmmaker and a war reporter to release a film about the safety of the old guerrillas territory, generate awareness of its 4x4s and increase market share.


Chevrolet SUV’s in Colombia are not the first choice for consumers. Brands like Toyota and Ford have been leading the SUV market by far for decades. More than just another brand campaign, we needed to create an action that would generate awareness...

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