Cheez-It: Aged by Audio

Cheez-It, a snacking brand, partnered with Pandora in the US to invent Aged-by-Audio, the first-ever sonically-aged snack that harnessed hip-hop, to spark a national conversation around real cheese, engage millennial snackers and fuel positive sentiment and consumer obsession.

Campaign video: Cheez-It – Aged by Audio

Read the full campaign case study

Selected creative: Cheez-It – Aged by Audio


Agency: Leo Burnett ChicagoAccount Services: Charlie Volanakis / Chris Bergen / Jaime GullasCreative: Fernando Palandi / Michael Shirley / Rick Hamann / Ryan FalchStrategy:Elke Anderle...

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