Cheetos: Deja tu huella

Cheetos, a snack brand, launched a campaign in the US to embed the brand into the Hispanic cultural conversation and reverse penetration erosion.

Campaign details

Brand: CHEETOS (FRITO LAY, INC.)Agency: Dieste, Inc.

Campaign Summary

From food, to fashion, to politics and beyond, Hispanic culture permeates the American psyche. To launch the Deja Tu Huella campaign, we teamed up with today's most influential...