Cheetos: Cheetle in cheadle

Cheetos, a snack brand, installed a 17-foot-tall statue as part of their campaign in Canada to increase relevance and top-of-mind awareness with adults, and downplay the most distinctive, and divisive, aspect of the product: the dust.

The Challenge & Goal

Years of targeting families, often with childlike programming and an emphasis on the brand's mascot, Chester Cheetah, had Canadians believing the iconic orange snack was just for kids. To appeal to parents, that also meant downplaying...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands