Cheetos - the Orange Underground: WTF happened to Chester?

In 2007, Frito-Lay wanted to reposition Cheetos as a product that was relevant to an adult audience, having committed to stop marketing the brand to children.

Cheetos – the Orange Underground: WTF happened to Chester?

Goodby, Silverstein & Partners, San Francisco

SYNOPSIS

What follows is a twisted morality play about how doing the right thing sometimes frees you up to be really bad.

This is a tale about resurrecting...

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