Cheetos - mischievous fun with Cheetos

A 2007-8 campaign for Cheetos snacks (Frito-Lay). The brand had begun to suffer intense competition and drop in penetration.

“Mischievous Fun with Cheetos®”


Throughout its 60 year history, Cheetos had advertised to kids and families. In 1986, Cheetos ads started featuring Chester Cheetah in a lifelong pursuit of Cheetos snacks. As long as Chester had his Cheetos...

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