Cheerios - Toda para la familia

In 2005, established cereal brand, Cheerios, decided to extend their reach into the hitherto unexploited U.S.

Cheerios – Toda para la familia

BUSINESS OPPORTUNITY AND OBJECTIVES

How an iconic American brand can win with the fastest growing market in America today.

Cheerios is one of the most well-known, iconic American brands. In fact, it is the sales leader among hundreds of cereal brands. However, we realized that we needed to adapt our message to reach out and acknowledge the changing face of American families. For many families Spanish is their first language. We recognized that US Hispanics uphold their traditions while also embracing American culture, lifestyle and – products. The time had come that our brand...

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