Checkers Xtra Savings: Spin2Win

Checkers Xtra Savings, the South African savings brand, developed Spin2Win, an app-centred campaign to cultivate a more active and valuable user base.

Campaign details

Brand: Checkers Xtra SavingsLead Agency:Region: EMEA

Strategy

Objective

Checkers Xtra Savings is consistently looking for new opportunities to increase engagement with members across its platforms. Spin2Win was developed to drive repeat purchases in-store while providing customers with a new reward mechanism for their engagement on the app. Effectively educating customers to always swipe their Xtra Saving card with every purchase to earn a spin.

Target Audience

The core audience are Xtra Saving members who have downloaded the Checkers app. This niche group of highly engaged members are twice as valuable as the normal...

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