This article is part of a Spotlight series on the New Attention Economy in Australia. Read more
Brands have been chasing the attention of consumers long before you or I were born. The consumer seal of approval is a fundamental part of business success. After all, that attention and seal of approval equal revenue. But to capture that attention has never been easy and it is only getting harder as channels to connect with consumers are multiplying.
The early e-commerce pioneers found success by leveraging new critical insights about consumers. These businesses uncovered a new world of...