Chasing attention amid the retail revolution: Shop anything, anywhere, anytime

Amid the changing and complex consumer behaviour landscape, Accenture’s Kelly Brough looks at how marketers and brands can capture attention to enhance retail engagement in Australia.

This article is part of a Spotlight series on the New Attention Economy in Australia. Read more

Brands have been chasing the attention of consumers long before you or I were born. The consumer seal of approval is a fundamental part of business success....

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