Chase Freedom Unlimited: Kevin & friends – ‘tis the season for cashbacking

Chase Bank created a celebrity-fronted holiday campaign to drive awareness, preference and consideration for its Freedom Unlimited cash back credit card in the United States.

Summary of the marketing challenge, methodology, insight discovered, creative execution and business impact.

The payments space has become increasingly competitive, with everyone offering great rewards. This hypercompetitive market forced us to ask ourselves how to break through the "rewards clutter" and make Freedom Unlimited stand out during an exceptionally busy holiday shopping season.

Our research unearthed a foundational shift in how consumers view rewards. Today's consumers expect to be rewarded for every purchase seamlessly and conveniently - what was once a bonus is now table stakes.With everyone offering rewards, messaging "3% on this" alone becomes wallpaper - we...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands