Charlie Bigham’s: Meet Charlie Bigham, you couldn’t make him up

Charlie Bigham’s, a UK ready meals brand, drove penetration and awareness on a budget by differentiating itself from the category, drawing on the founder’s passion for good, home-cooked food.

Executive Summary

The name 'Charlie Bigham' typically tends to elicit one of a few, very different reactions, mostly to the effect of…

'Charlie Bingham's? That posh ready meal from Waitrose?'(btw, it's Bighams NOT BiNghams. There is no 'n' in his name).......
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