Charles Vallance on accountability

Politicians have a lot to learn from marketers, particularly about accountability. In an age when consumer brands are actively enlisting the opinions of their electorates, where success depends increasingly on transparency, responsiveness and co-creation, governments seem to be doing the opposite.

Charles Vallance on accountability

Charles Vallance


It may sound self-congratulatory, but I think the political classes have a lot to learn from the marketing classes. The main lesson is one of accountability. Could...

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