Politicians have a lot to learn from marketers, particularly about accountability. In an age when consumer brands are actively enlisting the opinions of their electorates, where success depends increasingly on transparency, responsiveness and co-creation, governments seem to be doing the opposite.
Charles Vallance on accountability
WHY CAN'T POLITICIANS BE MORE LIKE US?
It may sound self-congratulatory, but I think the political classes have a lot to learn from the marketing classes. The main lesson is one of accountability. Could...