Charles Schwab - Talk to Chuck

In 2005, insurance broker, Charles Schwab, launched a national advertising campaign ‘Talk to Chuck’ (TTC) to promote new business growth.

Charles Schwab – Talk to Chuck

CHARLES SCHWAB BUSINESS SITUATION

Four months into the Talk to Chuck (TTC) national advertising campaign Charles Schwab had made headway with a solid integrated campaign. Anecdotally, it was receiving positive feedback...

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