Charles Atlas Ltd.: The Insult That Made A Man Out Of "Mac" campaign

There were few American males born in the 1960s or before who did not have boyhood memories of the Charles Atlas Ltd.

Charles Atlas Ltd.: The Insult That Made A Man Out Of "Mac" campaign

Judson Knight

Overview

There were few American males born in the 1960s or before who did not have boyhood memories of the Charles Atlas Ltd. bodybuilding ads, which appeared...