Charles Atlas Ltd.: The Insult That Made A Man Out Of &#X0022;Mac&#X0022; campaign

Judson Knight

There were few American males born in the 1960s or before who did not have boyhood memories of the Charles Atlas Ltd.

United States
Strategy

Charles Atlas Ltd.: The Insult That Made A Man Out Of "Mac" campaign

Judson Knight

Overview

There were few American males born in the 1960s or before who did not have boyhood memories of the Charles Atlas Ltd. bodybuilding ads, which appeared...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

Get a demo