CHANTIX: Slow Turkey

CHANTIX, a prescription medicine brand, launched a campaign in the US to inspire smokers to try and quit smoking using the brand's treatment.

Summary of the marketing challenge, methodology, insight discovered, creative execution and business impact.

Marketing Challenge:34 million adults in the United States still smoke cigarettes, 68% of whom want to quit. As most attempts to quit are unaided...

Not a subscriber?

Schedule your live demo with our team today