Channel planning

Brand messages are no longer received passively by consumers. It's a world of contact, content, interaction and influence, over which the consumer has much control.

Channel planning

Merry Baskin

Merry Baskin advises on making communications planning an engaging experience that creates conversations between brands and people

Now is the time to be a communications planner. As media planning across the globe is experiencing a period of unprecedented change, driven by technology causing us to change the way we behave and interact with each other and with brands, the power has shifted from the traditional ad agency to the media agency.

The passive reception of brand messages by consumers is no more; it's a world of contact, content, interaction and influence, and the consumer is in...

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