Channel Four Television Corporation - Jamie’s School Dinners: an integrated campaign which triggered the start of a food revolution

As part of its public service broadcasting remit, Channel 4 needed an issue to champion. It found it in school dinners.
Agency: Michaelides & BednashAuthors: Jason Gonsalves, Cameron Saunders, Joanna Bamford, Rufus Radcliffe and Nick Stringer

Channel 4 – Jamie's School Dinners: an integrated campaign which triggered the start of a food revolution

SUMMARY

As problems go,...