Changing the Perceptions of Birmingham Through Civic Pride

Jane Trice

In 1998, the City of Birmingham was chosen to host numerous prestige National and International events; The British International Motor Show, The CBI Conference, The Eurovision Song Contest, Lions Clubs International Convention and the G8 Summit.
Agency: Wallis TomlinsonAuthors: Jane Trice

Changing the Perceptions of Birmingham through Civic Pride

THE SITUATION

The City of Birmingham at one time the mere mention would conjure up images of a grey, grimy, depressed, industrial concrete skyline, a perception which certainly does not reflect the reality of today.

The proof of the pudding culminated in the city being chosen to host numerous prestige National and International major events in 1998. Uniquely, the year would bring The British International Motor Show, The CBI Conference, ...

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