Changing the Internet audience measurement standard

This paper describes a completely new way of measuring Internet audience behavior. By combining a low tech TGI Survey with a high tech user centric panel measurement and a site centric electronic measurement system it allows us to see the surf patterns of a panel of which thousands of target group variables are already known and furthermore the ability to optimize advertisement exposure electronically.

Changing the internet audience measurement standard

Peter Callius, Anders Lithner and Stefan SvanfeldtResearch International, Sweden

INTRODUCTION

The great thing about the Internet is that almost everything is measurable. Unfortunately the dilemma is precisely...