Changing equity of private labels: The perspective from Latin America

This paper provides an assessment of private labels from the perspective of Latin America, and specifically from the six leading economies of Latin America: Argentina, Brazil, Chile, Colombia, Mexico ...

Changing Equity Of Private Labels: The Perspective From Latin America

Paulo Pinheiro de Andrade IBOPE Group

INTRODUCTION AND BACKGROUND

This document covers the six leading economies of Latin America: Argentina, Brazil, Chile, Colombia,...