Changing equity of private labels in the Middle East

This paper addresses the growth of private labels from the perspective of the Middle East and finds the rising equity of private labels in the Middle East and Africa presents the research industry with new opportunities for growth and profitability.

Changing Equity Of Private Labels In The Middle East

Nicos Rossides Synovate

INTRODUCTION

Today in Western markets such as Europe or North America, national/international brands have experienced increasing pressure from store brands, also...