Changing equity of brand labels: The Asia Pacific perspective

This paper outlines the current status of private label in Asia and predicts the future of both brands and private label in Asia.

Changing Equity Of Brand Labels: The Asia Pacific Perspective

Helen Passingham-Hughes and Seonaid Anderson Asiapanel, tns

ROLE OF PRIVATE LABEL IN ASIA AND  CHANGES OVER THE PAST FEW YEARS

From an international perspective private...

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