Changing Consumers: Rethinking Your Strategy
Chris McDonaldBDH/TBWA
Change is emotive. As human beings, we like certainty. Our whole way of thinking is built around the need for fundamental truths concepts that explain the way things are be...
Chris McDonaldBDH/TBWA
Change is emotive. As human beings, we like certainty. Our whole way of thinking is built around the need for fundamental truths concepts that explain the way things are be...