Changing consumers: rethinking your strategy

Chris McDonald asks whether it is time to revolutionise the approach to marketing due to the rapid increase in the number of TV stations, magazines and growth in advertising expenditure.

Changing Consumers: Rethinking Your Strategy

Chris McDonaldBDH/TBWA

Change is emotive. As human beings, we like certainty. Our whole way of thinking is built around the need for fundamental truths concepts that explain the way things are be...