Changing consumer perceptions and expectations - a roadmap for the contemporary media world

This paper offers the essentials to understanding consumer behaviour in a multimedia and digital world, with a focus on topics including: what a consumer expects from media in the broadest sense; for what reason do people use media?; a comparison of the perceptions of every medium (including TV, radio, gaming, Internet, Email, digital TV, digital radio, on demand, DVD, Ipod/MP3, newspapers, magazines, Mobile phones, Teletext); the relevant sociological differences in perception; and the relevance of ‘time of day’ on the needs and the media use of consumers.

Changing consumer perceptions and expectations – a roadmap for the contemporary media world

Daniel Poesmans and Wouter QuartierVRT (Vlaamse Radio en Televisieomroep), Belgium

MOTIVATIONAL RESEARCH AT THE VRT

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