Changing American Lives

This paper describes changes in social trends in the U.S. since the events of 11th September.

Social Trends

Changing American Lives

Rebecca McPheters, McPheters & Company

The events of September 11 have had a profound impact on the values, behaviours, beliefs and media habits of many Americans. For my generation, it was added to other defining moments such as the assassination of John F Kennedy that profoundly altered our most basic assumptions and perceptions regarding the world around us. For our children, it stands alone as an event that will ensure they never feel again the same level of safety and security that they were previously fortunate enough to take for granted....

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