Change The Ref: The Unfinished Votes

Change The Ref, a non-profit gun safety organisation, encouraged voters in the US to vote by releasing a film which brought a mass shooting victim back to life using AI technology.

Campaign video: Change The Ref – The Unfinished Votes

Selected creative: Change The Ref – The Unfinished Votes

Credits

Creative agency: McCann Health New YorkAssociate Creative Director: Felipe LeiteChief Creative Officer: June LaffeyDirector of Integrated...