Campaign details
Brand: Change The Ref Brand owner: Change The Ref Entrant company: MullenLowe USIdea creation: MullenLowe Boston Market: United States Sector: Charities & voluntary organisations Media channels: Events & experiential, Social mediaBudget: No budget
Executive summary
Gun violence in the U.S. stands out shamefully. Since President Biden’s inauguration, there have been 52,000 gun deaths, over 700 mass shootings and almost 2,200 minors killed. That innocent children are being brutally murdered due to congressional gridlock and Gun Law policies is a cultural and political...