Change The Ref: Sustained Success

Ellie Gogan-Tilstone, Juanita Baquero Rey, Jose Aniceto

Change the Ref, a non-profit advocating for tighter gun control, drove sustained change with a series of campaigns condemning gun violence in the USA.

Campaign details

Brand: Change The Ref Brand owner: Change The Ref Entrant company: MullenLowe USIdea creation: MullenLowe Boston Market: United States Sector: Charities & voluntary organisations Media channels: Events & experiential, Social mediaBudget: No budget

Executive summary

Gun violence in the U.S. stands out shamefully. Since President Biden’s inauguration, there have been 52,000 gun deaths, over 700 mass shootings and almost 2,200 minors killed. That innocent children are being brutally murdered due to congressional gridlock and Gun Law policies is a cultural and political...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands