Change The Ref: Shamecards

Gun control advocacy organisation Change the Ref grew gun-control advocacy among over-55s in the US with Shamecards, a postcard collection to be delivered to Congress that highlighted the mass shootings of particular cities.

Campaign video: Change The Ref – ShameCards

Read the full campaign case study

Selected creative: Change The Ref – ShameCards

Credits

Agency: MullenLowe BostonAccount Director: Bridget FeeleyAssistant Project Manager: Kat LoStoccoAssociate Creative Director,...

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