Change The Ref: Shamecards

US non-profit Change the Ref subverted a nostalgia-inducing medium to engage its target audience and remind them of the need for proper gun control.

Campaign details

Brand: Change The Ref Brand owner: Change The Ref Entrant company: MullenLowe USIdea creation: MullenLowe Boston Market: United States Sector: Charities & voluntary organisations Media channels:Websites & microsites, Events & experiential...

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