Change The Ref: Shamecards

Gun control advocacy organisation Change the Ref grew gun-control advocacy among over-55s in the US with Shamecards, a postcard collection to be delivered to Congress that highlighted the mass shootings of particular cities.

Campaign details

Brand: Change The RefBrand owner: Change The RefEntrant company: MullenLowe U.S. - USAIdea creation: MullenLowe BostonMarket: North AmericaSector: Non-profit, public sector & educationMedia channels:Websites & microsites, Events &...

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