Change The Ref (in partnership with Guns Down America and March For Our Lives): Shock Market

Change the Ref, an organisation devoted to gun reform, drew attention to mass shootings in the USA and called on President Biden to take action with its #ShockMarket campaign.

Campaign details

Brand: Change The Ref Brand owner: Change The Ref Entrant company: MullenLowe USIdea creation: MullenLowe Boston Market: United States Sector: Charities & voluntary organisations Media channels: Public relations, Social media, Other & ambient media, Online video, Outdoor, Out-of-home Budget: No budget

Campaign video

Creative assets

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