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Change the Ref: Fearful girl

Non-profit gun safety organisation Change The Ref created an on-ground stunt using Wall Street's Fearless Girl to make the gun-control conversation top of mind in the days leading up to the US midterm elections.
  • 1 - Influential Idea
  • Charities & voluntary organisations
  • North America (general region)

Campaign details

Brand: Change the RefAgency: MullenloweCountry: United States

 

Campaign video

Read the full case study here...
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