Change the Ref: Fearful girl Non-profit gun safety organisation Change The Ref created an on-ground stunt using Wall Street's Fearless Girl to make the gun-control conversation top of mind in the days leading up to the US midterm elections. 1 - Influential Idea Charities & voluntary organisations North America (general region) Campaign detailsBrand: Change the RefAgency: MullenloweCountry: United States Campaign videoRead the full case study here...