Change The Ref: Cutout The Bullshit

Change the Ref, a non-profit organisation, caught the public imagination with a cardboard cutout-centred campaign to raise awareness of the need for increased gun control in the US.

Campaign details

Brand: Change The Ref Brand owner: Change The Ref Entrant company: MullenLowe USIdea creation: MullenLowe Boston Market: United States Sector: Charities & voluntary organisations Media channels: Online video, Social media, Public relations Budget:...

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