Change The Ref: Cut out the bullshit

Gun control advocacy group, Change the Ref, intercepted the nation's favourite pastime to grab the attention of white men in the USA.

Campaign details

Brand: Change The RefBrand owner: Change The RefEntrant company: MullenLowe BostonIdea creation: MullenLowe, BostonMarket: United StatesSector: Charities & voluntary organsiationsMedia channels:Online video, Outdoor, out-of-home, Public...