Change in time, before time changes you

The market research industry is a fantastic success story. Through the years, market researchers have imaginatively adapted to their changing environment in an evolutionary way.

Change In Time Before Time Changes You

David Smith Citigate DVL Smith

Let's change while we're winning

Industries that only think about change when they are in a deep crisis tend to freeze and stick with their old patterns of behaviour, rather than change to get out of their difficulties. In a crisis, a 'there's nothing we can do, we can't make a difference' mentality takes hold. So the trick is changing while you are ahead of the game. But this presents our first challenge in the implementation of an effective change programme. This is to create a sense...

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