Change 4 life - How open source marketing is helping us change 4 life

It has been predicted that more than half of all adults in the UK will be obese by 2050, putting them at greater risk of ill health.

Change 4 life – How open source marketing is helping us change 4 life

M&C Saatchi, London

SUMMARY

Consider the power of advertising.

Now compare it to thevae temptation of chocolate.

Or the lure of a comfy sofa and a DVD.

Or the ubiquity of chips, sweets...

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