Chanel Inc.: Marilyn campaign
William D. BaueOverview
When asked what she wore to bed, Marilyn Monroe gave the titillating response, "Chanel No. 5." Thirty-two years after her death in 1962, Chanel Incorporated capitalized on the equity created...
When asked what she wore to bed, Marilyn Monroe gave the titillating response, "Chanel No. 5." Thirty-two years after her death in 1962, Chanel Incorporated capitalized on the equity created...
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