Championing the Integrated Agency

The authors suggest that agencies specialising in above-the-line, sales promotion, direct marketing or PR will, in the future give way to fully integrated communications companies.

Sales Promotion

Championing the Integrated Agency

Paul Biggins, Tequila London andMatt Bell, Tequila Manchester

People who are only good with hammers see every problem as a nail. Abraham Maslow

Anyone who wonders why traditional sales promotion agencies...