Champion: Reverse Mode: Reversing Injustice & Rediscovering An Icon

Sportswear brand, Champion, turned to TikTok to recapture its lost status in North America and rectify an injustice experienced by Black creators.

Campaign video: Black & Abroad – Go Back To Africa

Read the full campaign case study

Selected creative: Black & Abroad – Go Back To Africa

Credits

Agency: Energy BBDO ChicagoAccount Director: Juan RomanArt Director: Gabriel Barrea / Robin LaurensChief...

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