Champion: Reverse Mode: Reversing Injustice & Rediscovering An Icon

Sportswear brand, Champion, turned to TikTok to recapture its lost status in North America and rectify an injustice experienced by Black creators.

Campaign video: Black & Abroad – Go Back To Africa

Read the full campaign case study

Selected creative: Black & Abroad – Go Back To Africa

Credits

Agency: Energy BBDO ChicagoAccount Director: Juan RomanArt Director: Gabriel Barrea / Robin LaurensChief Innovation Officer: Alan ParkerCo-Chief Creative Officer: Josh Gross / Pedro PérezContent Creator for Motion and Sound: Michael HanksContent Creator: Austin Navickis / Michael HanksContent Producer: Matt SchefferCopywriter: Jonathan Fussell / Tony Marzano / Zé BaldinDesigner: Hung VinhDirector of Unified Production:...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands