Champion: Reverse Mode – Reversing injustice & rediscvoering an icon

Reverse Weave, a franchise owned by Sportswear brand Champion, increased sales, brand awareness, and engagement by creating a TikTok dance trend.

Campaign details

Brand: Champion (clothing) Brand owner: Hanesbrands Entrant company: Hanesbrands Inc.Idea creation: Kepler New York Market: North America (general region) Sector: Sportswear Media channels: Word of mouth, Influencers, KOLs, Online video, Merchandise & free gifts, Video on demand Budget: 1 - 3 million

Campaign video

Creative assets

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