Campaign details
Title: Reverse Mode: Reversing Injustice & Rediscovering And IconBrand: ChampionProduct: ChampionIdea: Energy BBDOCountry: USA
Duration of Campaign | Location/Region | Gender | Target audience | Socio-economic Level | Budget |
---|---|---|---|---|---|
3 months or less | North America | Non-specific | Teenagers & young adults (13-25) | Middle | $1 to $3 million |
Objectives
Champion revolutionized athleticwear by inventing the hoodie and pioneering Reverse Weave, a stitching method that makes fabric more durable. These innovations fueled Champion's rise in culture—from outfitting NFL, NBA, college teams, and USA Basketball's 1992 "Dream Team," to being a fashion statement for athletes, musicians, and other...