Title: Reverse Mode: Reversing Injustice & Rediscovering And IconBrand: ChampionProduct: ChampionIdea: Energy BBDOCountry: USA
|Duration of Campaign||Location/Region||Gender||Target audience||Socio-economic Level||Budget|
|3 months or less||North America||Non-specific||Teenagers & young adults (13-25)||Middle||$1 to $3 million|
Champion revolutionized athleticwear by inventing the hoodie and pioneering Reverse Weave, a stitching method that makes fabric more durable. These innovations fueled Champion's rise in culture—from outfitting NFL, NBA, college teams, and USA Basketball's 1992 "Dream Team," to being a fashion statement for athletes, musicians, and other...