Champion: Reverse Mode - Reversing Injustice and Rediscovering an Icon

Sportswear brand, Champion, turned to TikTok to recapture its lost status in North America and rectify an injustice experienced by Black creators.

Campaign details

Brand: Champion (clothing) Brand owner: Hanesbrands Entrant company: Energy BBDOIdea creation: Energy BBDO Chicago Market: United States Sector: Clothing, apparel Media channels:Online video, Word of mouth, Influencers, KOLs, Merchandise & free...

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