Challenges… new needs for the advertising agency business

Marion Harper

After contrasting the states of U.S. and UK advertising in this speech to the 4A’s (the American Association of Advertising Agencies) 1962 Annual Meeting, 4A’s chairman Marion Harper sets out his vision for future initiatives.

Challenges … new needs for the advertising agency business

Marion Harper4A's Chairman

At this point in our proceedings. It's traditional to study the [[ill]], peer into the future and call for bold action on the part of our business and our organization....

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today