CGU Insurance: Tall Poppy

CGU Insurance, an insurance brand, created a five-minute film in collaboration with the Jim Henson Company to elevate the role of business insurance brokers in Australian culture and change the nation's view of 'Tall Poppy Syndrome'.

Campaign video: CGU Insurance – Tall Poppy

Selected creative: CGU Insurance – Tall Poppy

Credits

Media Agency: Initiative Sydney Media:Alison Bongailas / Chris Colter / Elyse Foley / Emma Greenhalgh / Jessica Scott / Nathan Vega / Sam Geer...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands